I really don't like the cover. It looks a bit too...amateurish to me. I dunno. Compared to TWTTK, 11/22/63 and UTD it's just a little boring and kinda crappy...
I think she might be the villain of the book, or one of them. Notice how she seems to suck the title words, as sucking the Shinings' energy.
Oh! Hi Champ!
Have you noticed the girl's face has a barely-visible underlying skull?