I just viewed the video. That was really enticing. Have the film rights been sold to this one yet? Or, to Ms. Mod, ( Moderator ) could you see this as an AMC series, maybe even an HBO True-Detective-ish kind of thing? If this book doesn't sell millions in hardcover out of the gate, then there will have been unforeseen problems in the marketing/promotion of the title. Is the video trailer by any chance playing in theaters? It should be. This seems like pure page-turning King from the days of Misery and Thinner (come to think of it, someone did say something about this seeming like a Bachman book, I believe; I kid you not, I just wrote those two titles at random and thought about the mentioned connection after the fact). I assume the letter in the video was an excerpt from the book, correct?