Well Young Mister White, how was it "definitely marketed to appeal to the soap fans. No doubt about that"? As much as I truly love a statement that demands, "This is for certain, no rational person could think otherwise," I gots my doubts. Were there any commercials with Barnabas Collins soaking in Ivory liquid? It began as a gothic. By the time Fangs McGee appeared, children were running home from school (as Johnny Depp & others have attested) to try and catch it. It broke out of the box. Dan Curtis liked to tell the story (enviously, you could tell) how Frid was suddenly bombarded by fanmail, often with topless polaroids of females ranging from teenagers to grandmas. It has nothing to do with the post, it's just as fun story. The writing, production and acting talent was beyond anything else ever done on daytime TV to this day. It was marketed as 'Dark Shadows'. Nothing else. There's no doubt about that! And there's the hierocracy. You win this round. Ever see an 'Edge of Night' board game? The kids would have loved it!