Hatchette says no, let the market set the price.
Yep...just like they did when they/their acquired imprints were part of the Net Book Agreement.
Net Book Agreement - Wikipedia, the free encyclopedia
I have to say, I think bookstores are gone. It's not a good idea but I can't see how you can stop it. Ebooks and e-readers have changed things, but even if your preference is solely for paper I guess it's easier to click, order and have it delivered to your door rather than go into town, even if taking the time to go to a store means you could have the thing sooner. But it's not just bookstores that are suffering, and it's not just because of Amazon. The ability to buy online has changed many parts of the retail industry, and has already seen many household brands or names go to the wall. Here, there have even been govt meetings to discuss the 'crisis on the High Street'. My town is particularly badly affected (iirc it's one of the 'top' 5 worst-affected towns), with something like 25-30% of all shops standing vacant, when even 5-10 years ago landlords were able to command high rents because demand far exceeded the supply. (That they've not lowered the rents again to kickstart demand would be a mystery, if it wasn't for the local council raising their demands in the hope/expectation of plugging a black hole at the heart of local govt finances. Landlords basically have to charge a certain amount so they can pay the council's rates...with the result that no one dares take the risk - iirc, you'd have to take in £4k per week just to meet overheads (minus wages).)
Back to bookstores, and where there used to be three independents and a chain (Ottakar's, then Waterstone's when Ottakar's was acquired and 'merged'). There was also WH Smith's, which was/is more or less a newsagent rather than a bookstore. Now, the indies are gone, Smith's has scaled down (downstairs used to be newspapers, magazines, stationary/office supplies, with the upstairs given over to books; now it's all downstairs), and Waterstone's is still there but only getting by (you can tell they're in trouble because, up to around 3 years ago, they'd always be advertising for extra staff at this time of year to meet Christmas demand; that went online-check only in 2011, and there've been no temp/seasonal vacancies at all in the last two years (2013 and now)).