Velveeta is cheese. It is really creamy and melts well. Great taste.What is Velveeta? I'm so gagging to try your fried stuff with jam one day. We were going to an American Diner in Eastbourne for a bite to eat with friends and I was dead excited to see some burger concoction on the menu that came with jam. Had checked it out on the on-line menu and i'd already decided I was right up for that. Was SO disappointed when we got there and that was the one dish they'd taken off the menu. I guess the Brits aren't ready yet to mix jam and cheese and bacon and stuff. Sigh.