I'm a little past half way through SK's last book, and I think I've enjoyed the story knowing very little about it before hand. I only heard about the very basic premise having seen the ads on this site and I even avoided reading the jacket cover. Experiencing the shock of each event as they occur has helped me enjoy the story more. Another factor is that I try to figure out where the story is going and trailers and previews can give away too much away. For movies this is tricky because I think trailers are a part of the experience of movies, but they can often give away too much. The best example was Hurt Locker. I remember hearing Quentin Tarantino say the trailer gave away a critical shot of the movie he wish he had experienced for the first time in the theater. (The scene is at 2:12). What does the SK community think?