... which I believe is not one of his best loved books.
I think the problem with his later books is that they're just not so well-known yet as the early classics, which are such a well-known part of popular culture. He has written so much, and apart from the most die-hard fans most people simply haven't read them all (yet). Will those later ones over time get just as well-known as the early ones, it's hard to tell, but I suppose they can, as Green Mile is a later one that's also managed to get as well-known as the earlier books. I think also to get really embedded in popular culture there needs to be a film - before the film Green Mile also wasn't as well-known yet. Most people find the time to watch a film, but not to read a novel of several hundred pages.
SK has even said that the film of Carrie was what really made his name as well-known as it is today.