The latest on the film:
‘Pet Sematary’ Re-Adaptation Promises to Be One of the Scariest Stephen King Films Ever - Dark Universe: Horror Database
I always felt that sense of camp they talk about is in a lot of the films SK wrote the screenplay for himself. Creepshow, Cat's Eye, Maximum Overdrive, Sleepwalkers all have over-the-top moments. Since these are all from different directors and Maximum Overdrive by himself, it must be in the scripts already and very much intended. It's not so much in the tv-movies and mini-series he wrote - Golden Years, The Stand, Rose Red, Storm of the Century, The Shining remake and Desperation are all fairly straight - but in Kingdom Hospital you have it again.
I remember at the end of Pet Sematary when Louis kisses his dead wife who's returned, the audience in the theatre cheered laughingly, where as in the book it's scary.
There is clearly a difference in how he approaches the same material on the page or on the screen. It seems for the screen he wants it to be more over-the-top to the point of camp, where as in a book he tries to scare you for real. There is a lot of humor in the books too, but not so much in the big, scary moments.
I always feel the last part of the original film of Pet Sematary when Gage is returning is great, it's almost like a dream. Like Louis only dreams Gage is coming back, but it's happening for
real. It's been a while since I saw it last, and somehow the blu-ray is hard to find here, but I seem to recall in the scenes when Gage returns even the house looks different on the inside - I maybe wrong though.