|PRESS RELEASE: 29 May 2014
FIVE OF KING'S CLASSIC CHARACTERS COME TO LIFE TO INTRODUCE HIS LATEST NOVEL, MR MERCEDES.
Today, Thursday 29 May 2014, marks the official countdown to publication for No. 1 bestselling writer Stephen King's new novel, MR MERCEDES, which publishes on 3 June 2014, and the launch of an innovative digital content campaign. MR MERCEDES is a riveting cat--and--mouse thriller from the master of suspense whose insight into the mind of an obsessed, insane killer is chilling and unforgettable.
Hodder & Stoughton publishers have worked with the agency The Upside, which has devised a creative strategy highlighting the fabulous breadth of Stephen King's storytelling. The idea is simple: have some of King's classic characters come to life to introduce his new book and thereby increase the audience beyond his typical fan base. The concept is executed by the director—animator Andrew Griffin.
Five mini animations of 15" have been created, each featuring a different character from one of King's celebrated books. Each will reveal more about Mr Mercedes, the eponymous character in King's memorable new novel. The videos will be released via facebook.com/StephenKingBooks, in the five days leading up to publication.
On publication day, 3 June 2014, the animations will be edited and released as one long introduction to the novel, with a fresh scene revealing Mr Mercedes himself to readers.
Stephen's British publisher, Hodder & Stoughton, will publish Mr. Mercedes on June 3rd in hardcover and ebook formats. Constant Readers across the pond can visit Hodder & Stoughton's official website for more information on the UK edition. You can also check out the Hodder & Stoughton Facebook page.