My guess is that it has bling. Am I right?
I l-o-v-e Halloween. I love the trick-or-treaters, I love looking at how creative some kids can be with their costumes, I love the season, I love the lore associated with the holiday, I love carving pumpkins, I love chilly nights, I love the hilarious Looney Toons that involve Witch Hazel and Halloween, I love the creepiness (when appropriate - some stuff is just too scary, and we've already got a lot of scary going on in the world right now), I love dressing up if I have an opportunity to do so, and....I love the Brach's autumn mix that gets sold in stores right around Halloween!