Cap'n Crunch is General Mill's brand of crack. At least it was for me.
But back to Coke...
I knew a gal who worked at Coke in Hotlanta for several years. She said they all used to beg their marketing peeps to get in the Mexican Coke as "samples", and then sneak it out of the Coca-Cola complex to someone's house. Then they'd do a big grillfest and have the Mexican Coke with the food. I've never had Mexican Coke but she made me want to try some with a burger and fries. *drool*