"So pitch me your story again sonny- let me hear that tag line again..."
"Well, its more than just a tag line sir- its compelled a generation of readers to join Rolands quest to find his dark tower and..."
" the tag line sonny, i havent got all day!"
"...the man in black fled across the desert, and the gunslinger followed"
"Hmmmmm, i like it. And tell me, what does this black gunslinger do in the desert then sonny?"
"There is no black gunslinger, its the man in black- hes the bad guy running the show. He has been the monkey on Rolands shoulders, the reason for his quest to the tower..."
" ah yes, i see. And who do you want to play johnny Cash in this biography then sonny?"
"Wait, no, its not a biography- its a science fiction type post apocalyptic novel about an epic quest for a tower, with love, hope and futillity. There is no johnny cash."
" apocalyptic you say...i like it. Tsunami waves crashing into New York, wipe out humanity- with this black gunslinger singing johnny cash songs of hope to the survivors in his travelling minstrel show- sonny it sounds like a winner. Tell me how does it end sonny?"
"Well it doesnt really end, it just...."
"Sequels- son i love it. It can be a thinking mans pitch perfect. Our black gunslinger has to travel an epic journey across america to reach a singing competition to save humanity"
"Son, i'm in - heres $150,000,000 to get started... Just one thing"
"Yes sir?"
"Lose the cowbells!"