Message from Stephen

Posted: July 25th, 2000 12:09:02 pm

Dear Constant Reader,

Thanks for your response to The Plant! It's been great! These numbers aren't equal to Riding the Bullet-at least not yet-but our publicity campaign was almost non-existent. New travels fast on the web, however; it's the 21st century version of the jungle telegraph, and the number of downloads seems to be staying hot. Better still, the confirmed rate of payment by credit card is very strong-75% at least. When the dust settles, Marsha and I are hoping-quite reasonably, we think-for a pay-through rate of 85-90%. I should add that a good many non-payers appear to have been not readers but browsers... like people in a bookstore who read a couple of pages and then put the book back on the shelf. We have been deluged with questions from the press about how we are doing. The short answer is that we are doing fine. We are going to give trend figures on July 31st, after this project has been running for a week. We don't anticipate talking to the press again until that time. The reason for this is simple: the people who drive this and are paying their dollars are the people who visit this web site, not the people who necessarily read The New York Times or watch CNN. Good or bad, you deserve the news first, you deserve to read it here, and that's the way it is going to play out. For the time being, just let me reiterate that this experiment seems to be working. I am delighted. Thank you. Tell your friends.

Peace,

Steve

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