There was a huge argument on FB about Valentine's day just being all commercial, and how it's better to just make your loved one feel special every day. I don't think I spoke myself very well over there, and might not here, but I tried to explain that I cook for my Tall Guy every day. I pay attention to him every day. It shows him that I love him, but there's nothing extra special about that. But when I make him heart shaped pancakes and bring them to him in bed along with a card and a balloon or something, then it's special. He deserves a little extra attention on Valentine's day to make him feel as special as I hope I am to him. Like the picture says, it's not about flowers or money, it's the thought that counts.
And, since it was a guy complaining, I tried to explain that if it's important to his girl, he should accept that and roll with it, even if he doesn't understand it. There's a line in a song that says "If it pleases you, it pleases me." There's wisdom in that.