I didn't really feel like it was too bad. (But maybe I'm just not understanding hidden/or underneath messages?)
Now... I love dogs and cannot stand cruelty in any way--but this was just (I thought) an advert for a company, yes? And an attempt at humour?
I sometimes think the ol' PC thing has swung too far... when did we stop laughing at (seemingly) silly, innocent fun?
(I wonder what Gary Larson (remember the farside comics anyone?) would think of this?)
*sigh* and now I'm wondering if thinking this makes me a bad person? See what world we live in now... I think 'balance' has been lost.