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My idea was to play it on all the digital displays that USA have that normally display adverts, so you can watch or not watch as you go about your daily business and no cinema chain need feel threatened.
But what did really Sony think? Are they actually afraid so they caved in or are they making a publicity stunt for the movie so evenn more people will go see when/if it is released. And how many will be willing to let Sony make their pictures in the futuire when a treat is all it takes too stop the movie and thereby making the investors money go down the drain? Didn't Sony think of that? To postpone it i can understand but actually not release it seems not so smart from all angles.