OK, I'm going to get up on my soapbox!
Social media is why they could not handle this quietly. Social media is why they thought this might be a funny/bada$$ thing to do.
Social media is dumbing down the world, one tweet/vine/instragram at a time.
This was stupid. In the old days, a respected member of the school would have stopped it within a very short time and punished the fraternity, then moved on. I am only 43 years old and I miss the good old days!
Off soapbox... continue on.