I haven't seen the film yet, but the marketing alone seems to try to make Roland into a full hero. On the posters he is seen in heroic poses, with taglines like 'One sworn to destroy it, one sworn to protect it.' and 'In a world of superheroes there is only one gunslinger'. The whole tone of the trailer is one of a triumphing hero rather than a tormented anti-hero.
Yes and no. They did simplify the film down, painfully so, to White Hat versus Black Hat. Roland is the hero. The Man in Black is the villain. Jake is the fulcrum. It would be more accurate to say that they made Roland into the "reluctant" hero who needs a little reminding (although not much) to get him going. I have literally seen this film at least ten times before, i.e. this exact same thing with different costumes and masks. I think that, more than anything else, is problematic. We are told he is this awesome cool Gunslinger but it is largely out of context and meaningless because no time has been taken to show rather than tell. A few action sequences of shoot'em'up isn't enough these days to define THE Gunslinger. More to the point, Roland's defining characteristic has been more his relentless willpower, his snapping turtle tenacity, and unintentional sense of humor. When we look back at the westerns from which the general idea is drawn, i.e. the man with no name, we find a character who says little, is defined by his actions, and whom in short order we know is the BEST at what he does.
The Good, the Bad, and the Ugly (1966) might be the perfect example of what I'm talking about because it has not one such character but three. Ostensibly none of them are heroes, and some of them are down right evil. They are anti-heroes all. We go along for the ride with these mercenaries pursuing a simple, selfish goal because of our interest in their characters. Are their gunfights? Sure. Is there lots of action? Certainly. But whereas the most recent film is simplistic and makes the characters barely fleshed out cartoons, The Good, the Bad, and the Ugly invests us utterly. The final showdown isn't some massive, long battle. It is simple, brutal and quick... and yet totally satisfying. This is because we did the work to get there. It wasn't just another gunfight. So in the modern film we have the Gunslinger battling his way through countless minions, a fantastical duel with the Man in Black, and an escape from an exploding base. All that and it still felt forced an anti-climactic. In the older film, we have a simple showdown involving three men and a total of three shots. At the end you cheer, breath a sigh of relief or simply laugh. Am I being fair in comparing this recent film to The Good, the Bad, and the Ugly? Yes, I think I'm being totally fair. I think one showcases what the other one lacked.
I think too audiences are interested in anti-heroes. Isn't Batman a kind of anti-hero? But in general Hollywood seems to prefer straight heroes. They would have to trust the audience is able to empathise with Roland as he is in the first book and I think they don't. It is the franchise starter after all and it doesn't show Roland's best side. Will the audience come back after such a dark film in which the hero hates himself? I think if you got the right actor it might work very well, any good actor would find it a challenge. But it won't be blockbuster material most likely, and that's what they seem to have wanted with the way they have presented the film as it is: a summer blockbuster.
I think they would. The Hateful Eight did very well. Personally I think Kurt Russel (whom we have also seen in Tombstone) should be old Roland. We have seen him play several parts which emulate bits of Roland. He has the acting chops. He has the look, and the eyes. But that is neither here nor there. I think people would go. I think people would be entranced. I think people would come back for the sequel. Hollywood has a tendency to underestimate its audience.