Not sure how many of the 30,000 copies have been sold but the Press is happy with sales so far. Launching from a small press and being a non-fiction book, even with the new essay by Steve, are a couple reasons for it not being a sell-out IMO. Plans are in the works for distribution to be expanded through an outside company to get more copies into bookstores but is not at the point where I can say more at this time.